Brand Management: Aligning Business, Brand and Behaviour Quiz Answer
Hello Friends In this article i am gone to shear Coursera Course Brand Management: Aligning Business, Brand and Behaviour Module 5 Quiz Answer with you..
Week 5
Module 5 Quiz Answer
Question 1)
Which of these dimensions are traditionally used to assess “brand health”? (select all that apply)
- The level of brand awareness
- The perceived performance of the brand
- Brand investment levels
- Brand loyalty levels
- How employees feel about the brand
- Brand advertising share of voice
- Customer purchasing of the brand
- The profitability of the brand
Question 2)
Which of these dimensions reflects “internal brand health”? (select all that apply)
- Brand advocacy
- Brand architecture
- Brand positioning
- Brand polarization
- Brand acceptance
- Brand understanding
Question 3)
How do strong brands provide financial value to the firm? (select all that apply)
- Lower pay
- Price premiums
- Higher sales volumes
- Lower public relations costs
- Lower administration costs
Question 4)
Which type of employee tends to accept to work for lower pay at a strong brand? (select all that apply)
- Men, as compared to women
- The CEO, as compared to other executives
- People with higher level of education, compared to those with a lower level
- Younger employees, as compared to older employees
Question 5)
True or false? Brand valuation of the trademark on the balance sheet is always lower than the valuation of the branded business as a whole.
- True
- False
Question 6)
True or false? Brand valuation of the trademark on the balance sheet is always lower than the value the brand provides to the business.
- True
- False
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