Brand Management: Aligning Business, Brand and Behaviour Module 3 Quiz Answer

Brand Management: Aligning Business, Brand and Behaviour Quiz Answer

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Week 3
Module 3 Quiz

Question 1)

Which of these forces increase the need to align business, brand and behaviour? (select only one)

• The customer-consumer journey cuts across business silos
• The customer-consumer journey involves several decision makers
• The customer-consumer journey is for a consumer product or service rather than a business-to-business one
• The customer-consumer journey is for a high-involvement product or service e.g. like buying a car or taking out a mortgage

Question 2)

Which of the following brands were used in the video as examples of strong alignment between business, brand and behaviour? (select all that apply)

• Apple
• Disney
• Goldman Sachs
• Club MedUnilever
• Reckitt Benckiser
• Nokia Siemens

Question 3)

Which of the following brands were used in the video as examples of mis-alignment between business, brand and behaviour? (select all that apply)

• Unilever
• Starbucks
• Club Med
• Pampers
• Nokia Siemens
• Reckitt Benckiser
• Goldman Sachs

Question 4)

True or False? When two companies merge, their shared values provide the best basis for building a winning culture.

• True
• False

Question 5)

True or False? The brand promise to customers has to be the same as that to the employees.

• True
• False

Question 6)

Which of these factors is NOT a cause for brands to coordinate their strategy globally? (select only one)

• Economies of scale
• Converging consumer needs
• The ‘not-invented-here’ syndrome
• Hyper-connected customers

Question 7)

True or False? Unilever found that a command and control structure helped execute a global strategy for the Dove brand.

• True
• False

Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer

• Brand Management: Aligning Business, Brand and Behaviour Quiz Answer Module 1 Quiz Answer

• Brand Management: Aligning Business, Brand and Behaviour Quiz Answer Module 2 Quiz Answer

• Brand Management: Aligning Business, Brand and Behaviour Quiz Answer Module 3 Quiz Answer

• Brand Management: Aligning Business, Brand and Behaviour Quiz Answer Module 4 Quiz Answer

• Brand Management: Aligning Business, Brand and Behaviour Quiz Answer Module 5 Quiz Answer