Brand Management: Aligning Business, Brand and Behaviour Quiz Answer Module 2 Quiz Answer

Brand Management: Aligning Business, Brand and Behaviour Quiz Answer

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Week 2
Module 2 Quiz Answer

Question 1)

What best predicts customer satisfaction, say with a shopping trip or an airline journey? (select only one)

• The overall evaluation across all touchpoints (i.e., holistic assessment)
• The average evaluation of the experience at each touchpoint
• The weighted average (by touchpoint importance) of the experience at each touchpoint
• The evaluation of the most positive experience (i.e., the peak)

Question 2)

True or False? So-called big data from online shopping and store cards (e.g., Tesco Club Card) promotes an experience focus within organisations.

• True
• False

Question 3)

True or False? The net value of perceived points-of-difference between two brands is a good representation of brand differentiation in the minds of customers.

• True
• False

Question 4)

Which best describes the external focus of an organisation with an experience offering? (select only one)

• Public
• Customers
• Markets
• Consumers

Question 5)

Which were examples in the videos used where the pricing provided a brand signature? (select all that apply)

• Samsung
• Pampers
• Ironman
• John Lewis
• Pret-a-Manger
• The London Olympics

Question 6)

Which best applies to the delivery of an experience offering? (select only one)

• Serviced
• Produced
• Orchestrated
• Assembled
• Sourced

Brand Management: Aligning Business, Brand and Behaviour Coursera Quiz Answer

• Brand Management: Aligning Business, Brand and Behaviour Quiz Answer Module 1 Quiz Answer

• Brand Management: Aligning Business, Brand and Behaviour Quiz Answer Module 2 Quiz Answer

• Brand Management: Aligning Business, Brand and Behaviour Quiz Answer Module 3 Quiz Answer

• Brand Management: Aligning Business, Brand and Behaviour Quiz Answer Module 4 Quiz Answer

• Brand Management: Aligning Business, Brand and Behaviour Quiz Answer Module 5 Quiz Answer