Brand Management: Aligning Business, Brand and Behaviour Quiz Answer

Hello Friends In this article i am gone to shear Coursera Course Brand Management: Aligning Business, Brand and Behaviour Module 1 Quiz Answer with you..

Week 1
Module 1 Quiz Answer

Question 1)

Which of these best describes the “brand image”? (select only one)

The strategic design of a differentiated customer value proposition
What people think and feel with respect to a brand
The name, logo, and other visual or non-visual aspects associated with a particular brand
Those valued associations that are unique to a brand and set it apart from the competition

Question 2)

Which of these factors foster a perfectly competitive market? (select all that apply)

Customers pretty much know everything
Competitors collude to set prices
Low-cost competitors erode profits for others
Competitors offer products that are basically the same

Question 3)

What are some of the potential benefits of having a strong brand purpose? (select all that apply)

It provides customer relevance
It maximises shareholder value
It attracts and motivates talent
It differentiates the brand from competitors

Question 4)

Which of these were mentioned as being drivers of value creation? (select all that apply)

Endogeneity
Experience
Efficiency
Extendability
Expectation
Effectiveness

Question 5)

The complementary approach discussed in this MOOC urges brands to focus more on which of the following? (select all that apply)

Employees
Consumers
Experiences
Social media
Competitors
Customers

Question 6)

Why does the complementary approach discussed in this MOOC extend beyond marketing and into functional areas such as human resources, operations and finance? (select all that apply)