Brand Management: Aligning Business, Brand and Behaviour Quiz Answer
Hello Friends In this article i am gone to shear Coursera Course Brand Management: Aligning Business, Brand and Behaviour Module 4 Quiz Answer with you..
Week 4
Module 4 Quiz
Question 1)
Which of the following are true? (select all that are true)
- The 6As process of internal brand engagement is more similar to the sales funnel than the customer-consumer journey
- Employees who are brand antagonists tend to have high levels of organisational engagement
- Companies who are leaders at organisational change set more precise goals for results than change laggards
- Companies who are leaders at organisational change set more concrete goals for behaviours than change laggards
- Companies who are leaders at organisational change have more top-down managerial pressure than change laggards
- Companies who are leaders at organisational change have more defined roles and responsibilities than change laggards
- Keystone habits are those that have the highest barriers to adoption
Question 2)
Which concept refers to the alignment between brand and behaviour? (select only one)
Brand equity
- Brand hypocrisy
- Brand differentiation
- Brand authenticity
- Brand integrity
Question 3)
Which concept refers to the alignment between business and brand? (select only one)
- Brand equity
- Brand integrity
- Brand hypocrisy
- Brand authenticity
- Brand differentiation
Question 4)
Which famous economist wrote that experience provided no value? (select only one)
- Karl Marx
- Adam Smith
- Kenneth Arrow
- Joseph Schumpeter
Question 5)
The 6As process is best described by which concept? (select only one)
- Employer branding
- Brand loyalty
- Employee branding
- Employee engagement
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