Understand Your Audience Quiz Answer

Niyander January 24, 2022

Introduction to Social Media Marketing Week 4 Quiz Answer

Introduction to Social Media Marketing 

Week 4 Quiz Answer



Understand Your Audience Quiz Answer



Question 1)

Which of the following are stages in the typical customer journey? (Choose all that apply)


  • Conversion
  • Envy
  • Awareness
  • Advocacy



Question 2)

Things you should consider when outlining your target audience include:


  • Your target audience's eating habits
  • Your target audience's interests
  • Your target audience's needs
  • Key demographic data that describes your target audience



Question 3)

True or False: Demographic information such as age, geographic location, and prior purchasing history is a key factor to consider when determining your target audience.


  • True
  • False


Question 4)

True or False: Envy is a stage in the typical customer journey.


  • True
  • False




Question 5)
Joni recently purchased a new pair of shoes for work and is happy with how comfortable they are. She tells coworkers at her office about them and recommends they look into the brand. In what stage of the customer journey is Joni?

  • Awareness
  • Desire
  • Conversion
  • Advocacy




Question 6)
Harry was recently promoted at work and wanted to buy himself something to celebrate. He sees a suit in a magazine ad and really wants to buy it. In which stage of the customer journey is Harry?

  • Desire
  • Advocacy
  • Awareness
  • Conversion




Question 7)
The audience that will typically get most of your attention since you expect them to become your most valuable group of customers is:

  • Final target audience
  • Primary target audience
  • Secondary target audience



Question 8)
Which of the following research tools is a paid, integrated target audience research and tracking tool that helps you manage large accounts?

  • Twitter Business Analytics
  • Brandwatch
  • Google Analytics
  • Facebook Audience Insights




Extra Question 

____________________



Question 1)
Social media data that can help you determine your target audience includes which of the following? (Select all that apply)

  • Page visitors' age
  • Page visitors' prior purchasing habits
  • Page visitors' geographic location
  • Page VISITORS social security numbers



Question 2)
True or False: Demographic information such as age, geographic location, and prior purchasing history is a key factor to consider when determining your target audience.

  • True
  • False



Question 3)
True or False: Envy is a stage in the typical customer journey

  • True 
  • False




Question 4)
Which of the following is NOT part of the Customer Journey template?

  • Conversion HOW can I get my target to take action?
  • Desire: How can I show my target my product really fits in their life?
  • Advocacy: How can I make my target into an advocate?
  • Love: How can I get my customer to feel a deep emotional attachment to my product?




Question 5)
When outlining your target audience, you should consider all of the following except:

  • Key demographic data that describes your target audience
  • Your target audience's eating habits
  • Your target audience's needs
  • Your target audience's interests



Question 6)
Joni recently purchased a new pair of shoes for work and is happy with how comfortable they are. She tells coworkers at her office about them and recommends they look into the brand. In what stage of the customer journey is Joni?

  • Awareness
  • Advocacy
  • Conversion
  • Desire
Question 7)
Harry was recently promoted at work and wanted to buy himself something to celebrate.
He sees a suit in a magazine ad and really wants to buy it. In which stage of the customer journey is Harry?

  • Desire
  • Advocacy
  • Conversion
  • Awareness




Question 8)
True or False: The customer journey is always equally explicit or linear.

  • True
  • False




Question 9)
True or False: A customer journey refers to the process a user goes through when purchasing a product.

  • True
  • False



Question 10)
True or False: Depending on the stage a person is in, different types of messages will work better than others.

  • True
  • False



Question 11)
The audience that will typically get most of your attention since you expect them to become your most valuable group of customers is:

  • Final target audience
  • Secondary target audience 
  • Primary target audience




Question 12)
Which of the following research tools give you a "big picture" view of your audience, allowing you to see how your different social media accounts compare in terms of traffic and which of your pages people purchase from the most?

  • Facebook Audience Insights
  • Brandwatch
  • Twitter Business Analytics
  • Google Analytics



Question 13)
True or False: The customer journey is always equally explicit or linear.

  • True
  • False









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