The Social Media Landscape Quiz Answer

Introduction to Social Media Marketing 

Week 1 Quiz Answer

The Social Media Landscape Quiz Answer

Question 1)

Which of the following activities are at the core of marketing? (Choose all that apply)

• Getting these messages in front of the right people

• Evaluating and optimizing the impact of your message

• Understanding and studying the audience or customers for a product

• Creating messages related to or promoting the product

• Setting an ad budget

Question 2)

Which of the following is NOT a type of digital marketing?

• Display advertising

• Print advertising

• Email marketing

• Content marketing

Question 3) 

When looking at the digital marketing landscape which of the following are types of social media platforms available to users? (Select all that apply)

• Networking platforms

• Learning management platforms

• Publishing platforms

• Sharing platforms

Question 4) 

Which of the following are types of digital marketing? (Select all that apply)

• Print advertising 

• Display advertising 

• Content marketing 

• Email marketing

Question 5)

When looking at the digital marketing landscape which of the following are types of social media platforms available to users? (Select all that apply)

• Messaging platforms 

• Discussion platforms

• Collaboration platforms 

• Graphic design platforms 

Question 6)

When looking at the digital marketing landscape which of the following is NOT a type of social media platform available to users?

• Graphic design platforms 

• Networking platforms 

• Publishing platforms 

• Sharing platforms

Question 7)

Which of these steps is NOT at the core of marketing? 

• Fielding customer questions, concerns and feedback, and solving technical issues

• Creating messages related to or promoting the product

• Evaluating and optimizing the impact of your message

• Understanding and studying the audience or customers for a product

Question 8)

Which of the following activities are at the core of marketing? (Select all that apply)

• Getting these messages in front of the right people

• Understanding and studying the audience or customers for a product

• Setting an ad budget

• Evaluating and optimizing the impact of your message 

Extra Questions

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Question 1)

Which of the following did Facebook acquire to increase connections and communication between Facebook users?

• WhatsApp

• Instagram

• Portal

• Oculus VR

Question 2)

Which of the following social media platforms are encompassed by Facebook? (Select all that apply)

• Instagram

• WhatsApp

• Twitter

Question 3)

Which of the following statements is true about Instagram?

• Businesses can grow their brand for free by sharing photos and videos 

• Instagram provides free promoted advertisements for businesses

• Instagram allows businesses to directly message their customers for a small fee

Question 4)

Which of the following statements is true about Facebook and Instagram messenger?

• Businesses can use messenger to make suggestions, assist in sales, and offer support to customers in one continuous conversation

• Messenger lets businesses instantly connect with people on the Messenger app, but not on the Facebook Page

• You can integrate ads on Instagram, but not on Facebook Messenger

Question 5)

True or false: Businesses and non-profit organizations can participate in Social Media Marketing.

• True 

• False

 

 

Question 6)

How does digital marketing differ from traditional marketing? (Select all that apply)

• It enables measurements of results

• It can be used to target specific audiences

• It can be used to raise brand awareness

Question 7)
Which of the following are NOT a type of digital marketing?

• Email marketing

• Content marketing

• Display advertising

• Print advertising

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Introduction to Social Media Marketing

• The Social Media Landscape Quiz Answer

• Social Media Platforms Overview Quiz Answer

• Goals and Planning for Success Quiz Answer

• Understand Your Audience Quiz Answer

• Choose Your Social Media Channels Quiz Answer

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