Goals and Planning for Success Quiz Answer

Niyander January 23, 2022

Introduction to Social Media Marketing Week 3 Quiz Answer


Introduction to Social Media Marketing 

Week 3 Quiz Answer



Goals and Planning for Success Quiz Answer



Question 1)

What is the 5 letter framework through which you should plan your business goals


  • SMART



Question 2)

Which of the following are examples of Key Performance Indicators (KPIs)? (Choose all that apply)


  • The number of subscriptions/sales
  • A pie graph that breaks down your audience's favorite color
  • A measurement of website traffic to your new product page
  • Your conversion rate for purchases



Question 3)

Maria set a SMART goal for her chocolates business: "Incr30%ease online sales by 50% by the end of 6 months". What would be a good KPI for her to use to evaluate if she is reaching this goal?


  • Sales Revenue (how much money you generate from sales)
  • Brand awareness (number of people who know about your brand)
  • Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
  • Cost per sale (how much it cost in marketing dollars to generate a sale)





Question 4)
Which of the following are part of the SMART goal framework? (Choose all that apply.)

  • Meaningful
  • Achievable
  • Specific
  • Time-bound




Question 5)
Maria set a SMART goal for her chocolate business: "Decrease the use of paid ads to market older products and reduce marketing spending by 30% by the end of 6 months". What would be a good KPI for her to use when evaluating if she is reaching this goal?

  • Brand awareness (number of people who know about your brand)
  • Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
  • Cost per sale (how much it cost in marketing dollars to generate a sale)
  • Sales Revenue (how much money you generate from sales)




Question 6)
Which of the following is an important quality of a KPI?

  • Measurable
  • Trainable
  • Static




Question 7)
Which of the following is an example of a marketing KPI? Select all that apply.

  • Influence
  • Sales revenue
  • Engagement
  • Conversion rate





Question 8)
Devon set a SMART goal for his hand-knit sweater business: 'Increase revenue from sweater sales by 25% by the end of the year".
What would be a good KPI for him to use when evaluating if he is reaching this goal?

  • Brand awareness (number of people who know about your brand)
  • Cost per sale (how much it cost in marketing dollars to generate a sale)
  • Sales Revenue (how much money you generate from sales)
  • Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)




Extra Question 
________________________


Question 1)
Calla and Ivy set a SMART goal for their B2C flower business: "Direct 20% more customers to the website through social media posts in the next three months". What would a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal?

  • Sales revenue
  • Cost per lead
  • Website traffic 
  • Subscriptions




Question 2)
Which of the following are NOT part of the SMART goal framework?
  • Relevant - Should it be done?
  • Achievable - Can it be done?
  • Social - how will you integrate it into the community where it's done?
  • Time-bound - When will it be done?



Question 3)

Which of the following goals fit the SMART framework? (Choose all that apply)


  • Increase the number of visitors to 100/day in two months
  • Get 5,000 website visits in the month of June
  • Enroll 500 new customers
  • Increase revenue by 25%





Question 4)
Which of the following goals fit the SMART framework? (Choose all that apply)

  • Enroll 500 new customers
  • Gain 20 new followers on the Facebook page by the end of the month
  • Increase the number of visitors to 100/day
  • Increase revenue by 25% by the end of the year




Question 5)
Successful KPIs should:

  • Directly relate to the business and the SMART goal you drafted a
  • Always be accomplement chertos
  • Be directional (able to go up or down)
  • Be quantitative (able to be measured)




Question 6)
Maria set a SMART goal for her chocolate business: "Increase the amount of new followers on the business' social media page by 20% by the end of 3 months". What would be a good KPI for her to use when evaluating if she is reaching this goal?

  • Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
  • Brand awareness (number of people who know about your brand)
  • cost per sale (how much it cost in marketing dollars to generate a sale)
  • Sales Revenue (how much money you generate from sales)





Question 7)
Maria set a SMART goal for her chocolate business: "Increase online sales by 50% by the end of 6 months". What would be a good KPI for her to use to evaluate if she is reaching this goal?

  • Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
  • Saten ere how much money you generate from sales) -
  • Brattet avareness amber of people whecerowabout you band?
  • Cost per sale (how much it cost in marketing dollars to generate a sale)





Question 8)
Which of the following is an important quality of a KPI?

  • Time-bound
  • Broad
  • Directly related to your goal





Question 9)
Which of the following is an example of a marketing KPI? Select all that apply.

  • Cost per lead
  • Website traffic
  • Brand awareness
  • Engagement




Question 10)
Devon set a SMART goal for his hand-knit sweater business: "Gain 20% more new customers by the end of the year".
What would be a good KPI for him to use when evaluating if he is reaching this goal?

  • Brand awareness (number of people who know about your brand)
  • Cost per lead (how much it cost in marketing dollars to generate a sale)
  • Sales Revenue (how much money you generate from sales)
  • Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)




Question 11)
Devon set a SMART goal for his hand-knit sweater business: "Create more effective social media ads to gain 5% more customers through social media than the previous month".
What would be a good KPI for him to use when evaluating if he is reaching this goal?

  • Sales Revenue much money you generate from sales)
  • Cost per lead (how much it cost in marketing dollars to generate a sale)
  • Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
  • brand awareness ( number of people who know about your brand)




Question 12)
Calla and Ivy set a SMART goal for their B2C flower business: "Grow the number of customers for the monthly flower bouquet subscription by 20% by the end of the year". What would be a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal?

  • Conversion rate
  • Sales revenue
  • Subscriptions
  • Cost per sale




Question 13)
Which of the following is an important quality of a KPI?

  • Directional
  • Significant
  • Finite



Question 14)
Does the following goal fit the SMART framework?
"Increase the number of visitors of 150/day in three months."

  • True
  • False








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