Choose Your Social Media Channels Quiz Answer

Introduction to Social Media Marketing

Week 5 Quiz Answer

Choose Your Social Media Channels Quiz Answer

Question 1)

You're looking to do mainly B2B (business to business) marketing and to post job applications. Your go-to social media platform should be:

Instagram
TikTok
Facebook
Linkedin

Question 2)

You're looking to do visuals-first advertising online. Your go-to social media platform should be:

LinkedIn
Facebook
TikTok
Instagram

Question 3)

You're looking to reach the largest possible audience with the most precise targeted advertising tools. Your go-to social media platform should be:

LinkedIn
TikTok
Facebook
Instagram

Question 4)

You're looking to advertise specifically to teens. Your go-to social media platform should be:

Instagram
Facebook
TikTok
LinkedIn

Question 5)

IBM works with employee bloggers, training them to advance the company's goals and corporate reputation. Which of the following is part of "IBM's Blogging Policy & Guidelines"? (Select all that apply)

You may cite or reference clients, partners, or suppliers without their approval.

You do not need to make yourself or your role at IBM known.

You must make it clear that you are speaking for yourself and not on behalf of IBM.

IBMers are personally responsible for their posts. Be mindful that what you write will be public for a long time - protect your privacy.

Question 6)

Determine whether the following statement is true or false: When an employee posts from a personal account, it is not important that they use the appropriate tone and messaging.

True
False

Question 7)

Of the three core values that a social media policy should achieve, which category does the following statement fit in?

"Nordstrom referred to company guidelines that can help employees to represent the company in a way that doesn't harm the brand"

A social media policy must protect the brand
A social media policy must empower its employees
A social media policy must guard against legal risks to the organization

Question 8)

Is the following a quality of a website or a blog?

The writing is often more informal

Website
Blog

Question 9)

Which of the following is a soft skill?

Engineering
Copywriting
Microsoft Office
Leadership

Question 10)

Is the following a quality of a website or a blog?

There is a transactional functionality.

Blog
Website

Extra Question

__________________________

Question 1)

Which benefit of blogging is the following an example of?

Posting valuable content consistently helps elevate a company as a trusted resource within their industry leading to more visitors, more potential customers and more sales.

Make authentic connections
Expand your content's reach
Search Engine Optimization
Build credibility

Question 2)

Which part of your LinkedIn profile should be your virtual elevator pitch?

Summary
Background
Skills & Accomplishments

Question 3)

You are a fashion brand looking to create an immediate avenue for shopping. Your go-to social media platform would be:

Instagram
Linkedin
TikTok
Facebord

Question 4)

You're looking to build a community online. Your go-to social media platform should be:

TikTok
Facebook
Instagram
LinkedIn

Question 5)

Microsoft's "Guidelines for Successful Blogging" are not in Microsoft's official Employee Handbook, but the rules are manageable and understandable. Which of the following is part of "Microsoft's Blogging Policy & Guidelines"? (Select all that apply.)

Make friends with your corporate communications department and learn how to work with them

Respect existing confidentiality agreements

There is no need to identify yourself

youbles posts should garner as much reaction as possible

Question 6)

Determine whether the following statement is true or false: Consumers today expect brands to be present on their favorite social media platforms.