Google Digital Garage All Quiz Answers 2021 | Part 2
Q51) What can social media analytics tools help you measure when assessing campaign results?
- Whether the campaign was more successful than your competitors
- Whether the visitors liked the social campaigns or not
- Whether a visitor called the store after seeing a social post
- Whether the visitor clicked on a paid ad or organic listing
Q52) Which of the following is a pitfall when using social media for business?
- 2-way conversation with customers
- Not being present on every social media platform
- Not having the resources to respond to comments and questions in a timely manner
- Spending too much time reviewing social media analytics
Q53)When looking to ensure your website is easily accessible by mobile
users, what should you focus on doing first?
- Optimise your site
- Redesign your website colour scheme
- Create a mobile app
- Shorten your website content
Q54) What does responsive design mean?
- Your visitors can manually adjust the size of your website
- Your customers can provide feedback on the design of your site
- Your website will respond to clicks faster
- Your website will adapt to suit whichever device it is being viewed on
Q55) When it comes to optimising your website’s SEO for mobile users, which
of the following is a crucial factor to keep in mind?
- Short content and fewer images
- Performance and usability
- Usability and short content
- Less video content
Q56) Which of the following is an example of a social media goal?
- Acquire genuine reviews on products
- Develop one-way communication with customers
- Mimic your competition’s approach
- Drive more traffic to your store
Q57) Which details should you look to include on a business profile page on social media?
- Description of the business
- Details about the CEO
- Link to a local listing site you’re on
- Cost of products and services
Q58) A robust social media plan includes which of the following?
- A list of content that mimics competitor content
- All of your online business goals
- A long-term schedule identifying when to post content
- A list of friends who can post on the accounts
Q59) What is the best way to put your social content in front of people who don’t already follow you?
- Increase your email marketing campaigns
- Ask people to share your content to their networks
- Put links to your social on your website
- Use paid promotion to reach new audiences
Q60) What can a business use to send messages to users who have already
downloaded their app?
- Text messages
- Pull notifications
- Push notifications
- Email notifications
Q61) Fill in the blank: When describing the purpose of content, what
is missing? ‘To entertain, to inspire, to _______ and to convince’.
- Humour
- Please
- Surprise
- Educate
Q62) Which of the following best describes why approaches to writing
need to be adapted for online content?
- Certain blogging platforms have a limit on the word count you can publish
- Online readers only like to engage with long-form pieces of content
- Online readers have a reduced attention span, due to being flooded with information
- Online audiences are typically younger, so the language used needs to reflect this
Q63)What are ‘highlighting key dates’ and ‘considering multiple
channels’ best practices of?
- Creating a content calendar
- Designing illustrations to support content
- Segmenting your audience
- Identifying social media influencers
Q64) When considering how mobile users will search for your business,
which types of keywords should you focus on?
- Long tail keywords
- Shorter keywords and phrases
- Longer keywords and phrases
- Exact match keywords
Q65) Before running search ads, you should make sure your site is
mobile-friendly. Which scenario best describes a mobile-friendly
experience for a customer?
- The business has a mobile app instead of a website
- The site include business phone numbers
- The site works on different mobile devices
- The site does not include any videos so it loads quickly
Q66) Which of the following can be used to target an audience when using
some social media ads?
- People’s relationship status
- People’s names
- People’s address
- People’s pet names
Q67) When making video content for your display ads, what is most
important to ensure?
- Videos are entertaining, long and include a CTA
- Videos are relevant, short and include a CTA
- Videos are relevant, long and include a URL
- Videos are short, informative and include a phone number
Q68) Which of the following is an accurate definition of what a content
marketing campaign involves?
- Creating and posting content ad-hoc when you have the time
- The creation of time-sensitive content that can be published through various channels
- Regularly emailing customers with news about a business’s products or services
- The creation and promotion of online materials with the goal of increasing interest in a product or service
Q69) What does the following definition describe? ‘The division of an
audience into groups of who they are and what they like, with a goal of
identifying a group most interested in your product/service.’
- Marketing channels
- Demographics
- Group dynamics
- Audience segmentation
Q70) Which of the following metrics could help you understand which
blog post is resonating the most with your audience?
- Session duration
- Page views
- Referral traffic
- Unique page views
Q71) If the open rate of your emails seems low, which of the
following could help you fix that?
- Redesign your website
- Change the colour of the buttons inside your email
- Send your emails to more contacts
- Adjust the subject line of your email
Q72) Which of the following statements is true when it comes to
running email campaigns for a business?
- There’s no need for analytics when it comes to email marketing
- There’s no need to use sponsored ads within your email marketing
- You need to include personal contact details
- You can use any imagery, despite copyright
Q73) If you own a film blog, which type of customer can you expect
to reach with display advertising?
- People who use ad-blockers and are interested in your subject
- People who haven’t read your blog before but are interested in your subject
- Only people who have read your blog previously
- Only people interested in films and movies
Q74) Which of the following will you need to start an email
marketing programme?
- A collection of email templates
- A ‘Contact Us’ form
- A way to collect people’s email addresses
- A set budget
Q75) Which of the following is a common feature of email marketing
platforms?
- Personalised, custom templates
- A free list of email addresses you can target
- A feature allowing users to unsubscribe from your emails
- Automation of your search ad campaigns
Q76) Which of these is a good practice to keep in mind when
sending emails to your contacts?
- Send the same generic and simple message to your entire contact database
- Include enough content in the email so there is no need for them to click away to read further elsewhere
- Run an A/B test on your subject line to determine which one works best
- Only include a call-to-action on the landing page you’re linking to in the email
Q77) Fill in the blank: The ads on search engines are usually made
up of ________.
- Audio
- Video
- Images
- Text
Q78) When using search engine marketing, where can your ads
appear?
- Only on search engines
- Only on websites
- On search engines and websites
- On websites and social media
Q79) When setting up display advertising campaigns, who can you
target?
- People with specific names
- People who speak different languages
- People who already own specific products
- People with a specific address
Q80) In what way can display advertising be effective?
- It guarantees more visitors to your site
- It guarantees increased sales
- It improves your ranking in search engines
- It drives traffic to your website
Q81) Which of the following is an example of the type of data that
advertising networks automatically collect and share with businesses?
- The number of sales you make from the ad
- The cost of each ad you publish
- The cost of creating the ad
- A prediction of sales you can make from your ad
Q82) Which of the following is true when purchasing ad placements on
an advertising network?
- You always need to contact the owner of the website to buy ads on their page
- The network provides data on the click-through-rate
- The network provides names of the people who click your ad
- The network will continue to show your ad for 7 days once your budget has expired
Q83) If a person adds a product to a shopping basket but then leaves
the website, which of the following tactics is most likely to
encourage that person to return and purchase the product?
- Retargeting with a display ad that has a discount coupon
- Retargeting with a display ad encouraging newsletter sign-up
- Redesigning your website
- Creating a Facebook page for your business
Q84) What is the first step of display retargeting?
- Sourcing keywords
- Defining your audience
- Writing content
- Setting a call to action
Q85) Using videos in email marketing and social media is an
effective way to do what?
- Increase word of mouth referrals
- Engage and grow your audience
- Guarantee sales of your product or service
- Lower the cost of developing content
Q86) How can you take advantage of video for your product/services
without actually making a video?
- This isn’t possible
- Advertise on other people’s videos
- Use images with a call to action instead
- Share other people’s videos
Q87) When looking at your video analytics, you discover people are
only watching the first few seconds of your video. What should you
do?
- Consider removing the video from the platform
- Consider re-shooting your video based on comments
- Consider updating your preview images, video titles or descriptions
- Consider asking people to watch the whole video in the description
Q88) When incorporating videos into a digital strategy, which of the
following tactics provides value to customers?
- Setting up live streams of the business’s physical shop on their website
- Producing sale campaign videos
- Sharing personal vlogs
- Publishing a how-to video on their website
Q89) What can using video as part of your online presence help you
create?
- Content that will go viral
- A channel to engage with customers
- A variety of different brand perceptions
- An online following and fanbase
Q90) Fill in the blank: As a small business, creating videos to
showcase your business or product requires only ______.
- An agency, professional crew and equipment
- Creativity, lots of experience and a large budget
- Creativity, planning and any budget
- Creativity, planning and high-quality equipment
Q91) Fill in the blank: Website analytics can tell you
_____________.
- What time of day your website gets the most traffic
- How many mentions or likes you get on social media
- How well your competitor’s ad campaigns are doing
- The email addresses of visitors to your landing pages
Q92) Analytics can give you immediate valuable information about
which type of customers?
- Current and future customers
- Previous and current customers
- Previous and future customers
- Offline and online customers
Q93) What makes the data cycle useful?
- It helps you evaluate your competition
- It provides information about what users like about your website
- It helps you make the most of the data collected from marketing activities
- It presents collected data in a visually appealing way
Q94) Fill in the blank: Actionable insights can be described as
explaining the ______ of an online marketing campaign.
- ‘Why’
- ‘How’
- ‘When’
- ‘Who’
Q95) Which of the following is a benefit of using spreadsheets?
- Data can only be accessed when all users are online
- Vast quantities of data can be stored, sorted and analyzed quickly
- Valuable customer and market insights can be delivered quickly
- Spreadsheets are the only way to collect data and extrapolate results
Q96) If your key business goal is to get people to book rooms at
your guesthouse, what data are you most likely to be interested in?
- How long people spend on your ‘How To Find Us’ page
- Which day of the week is most popular for bookings
- Whether your funny Tweet goes viral
- How many people visiting your site book a room with you
Q97) Most web analytics tools can tell you what information about
the user?
- Their contact details, their behaviour and their operating system
- Their location, type of device they’re using and pages visited
- Their location, type of device they’re using and contact details
- Their interests, when they delete their browser cookies and their location
Q98) Fill in the blank: If an ad is not performing well, one
effective tactic is to _____________.
- Try a different search engine
- Hire a professional ad agency
- Tweak the ad’s copy and analyse the results
- Delete the ad and try again
Q99) Which section of Google Analytics can tell you whether visitors
have found your website via social media?
- Site search
- Acquisition
- Behavior
- Search Console
Q100) Which type of data relates to a metric that can be represented
with a number?
- Qualitative
- Holistic
- Customer
- Quantitative
Q101) If you needed to showcase which parts of a website are being
clicked on the most, which presentation type should you consider?
- Bar chart
- Pie chart
- Table
- Heat map
Q102) What would be beneficial to include on a product description
page?
- Previous versions of the product
- Links to other suppliers
- Reviews of the product
- Price comparisons
Q103) Which of the following is an advantage of e-commerce?
- More relaxed checkout procedure
- Minimal interaction required with the customer
- Segmentation of audiences
- Low operational costs
Q104) To an owner or administrator, what is a functional benefit of
having an online store?
- It collects the addresses of your online store visitors
- It provides a backend system with order management
- It provides a quicker checkout process than a physical store
- It allows you to feature more sales and discounts than a physical store
Q105) What is the name of the process that describes what happens
when a customer is taken to a separate site to complete a
transaction before being sent back to the original site again?
- Third-party payment processing
- Second-party payment processing
- External payment processing
- Internal payment processing
Q106) What is the best way to translate the content on your website for
a new market?
- Google translate
- Translation software
- Language guide
- Native speakers
Q107) Before starting to promote products to other countries online,
what could you use to gauge demand for your product in that specific
market?
- Native speakers
- Translation software
- Keyword planning tools
- Interviews with people from that country
- A range of search ads in different countries
Q108) Which of the following is a sign that customers are having
trouble using a particular device to make purchases?
- Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
- A specific product is not selling much compared to your other products
- You get a lot of questions about your return policy
- People are having trouble using a promo code for a current sale
Q109) What is an example of product merchandising?
- Running an ad for your products
- Adding a way for customers to filter your products
- Displaying very specific, featured products on your home page
- Cross-selling products in the checkout process
Q110) Which of the following statements is true when describing how
retargeting ads work?
- Retargeting ads are visible to people who haven’t been on your website yet
- Once a user visits your site, the code drops an anonymous browser cookie
- Once your customer purchases, you can not turn off the retargeting ad
- Retargeting will always drive customers to your site
Q111) When selling to people in different countries, what payment form
should you consider using if you aren’t already?
- Paypal or Worldpay
- Debit cards
- Credit cards
- Bank transfers
Q112) Which of the following options is important to research when
planning to expand delivery of products and services to customers across
the globe?
- What times of the day international shoppers are online
- The legal and tax considerations in that market
- Which social channels are popular in that market
- Which couriers offer the cheapest services for global shipping
Q113) When adapting your website for customers who speak a different
language, what should you do?
- Have a ‘translate’ button that pulls a translation from an external provider
- Translate your content with consideration to particular words and phrases
- Translate your content directly, word for word
- Localise the name of the business owners
Q114) Which of the following is primarily meant to target new customers
online?
- Email marketing
- Print advertising
- Retargeting advertising
- Search advertising
Q115) What should a business do first, when considering going into a
new market?
- Hire an agency to translate its website into the local language
- Open a new office in the capital city
- Determine its ability to deliver products and review all tax and legal information
- Invest in major ad campaigns to raise brand awareness
Q116) Which of these is an important factor in the paid search
auction system?
- How famous your brand name is
- How cool your logo is
- How long your business has been around
- How relevant your ads are
Q117) When expanding a business internationally, which of the
following is most important to provide on your website?
- Products and delivery details in the correct currency
- Time and dates written in the local format
- Exchange rate information
- Free giveaways for local customers
Q118) Which of the following is a pitfall when using social media
for business?
- 2-way conversation with customers
- Not being present on every social media platform
- Not having the resources to respond to comments and questions in a timely manner
- Spending too much time reviewing social media analytics
- Join our list
Q 119) Before running search ads, you should make sure your site
is mobile-friendly. Which scenario best describes a
mobile-friendly experience for a customer?
- The business has a mobile app instead of a website
- The site include business phone numbers
- The site does not include any videos so it loads quickly
- The site works on different mobile devices
Q120) Which of the following metrics could help you understand
which blog post is resonating the most with your audience?
- Session duration
- Page views
- Referral traffic
- Unique page views
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Note: Google Digital Garage All Quiz Answers
Note: Google Digital Garage Final Exam
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