Google Digital Garage All Quiz Answers 2021 | Part 1

Google Digital Garage Quiz Answers 2021 | Part 1

Q1) The increased use of the Internet presents a lot of potential for which types of businesses?

• Small business owners
• All businesses
• International businesses
• Local businesses

Q2) Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

• Sending flyers with your web address to customers
• Creating a business listing in online local directories
• Increasing print and billboard advertising
• Building a team of digital advertising experts

Q3) Which of the following is the easiest way for visitors to learn about a business while visiting a website?

• Getting a free ‘taster’ of one of your products when they sign up to receive emails
• Listening to an audio file that auto plays whenever someone visits your site
• Browsing your product pages and reviewing the Frequently Asked Questions page
• Reading the terms and conditions for your products on your site

Q4) What is a key benefit of having an online presence for a business?

• The ability to sell products directly to customers through social media
• Sending users emails to update them on new products
• Being able to offer new customers promotional discounts
• Being visible when people search for a business like yours

Q5) Which tool helps you measure the success of your website?

• Keyword Planner
• Ad Gallery
• Ad Preview Tool
• Analytics

Q6) Which of the following statements is true when it comes to taking a business online?

• Stick to what you are doing and don’t make changes
• Use analytics to make informed decisions
• The same content works across online and offline platforms
• Use analytics to track your customers across the Internet

Q7) Which of the following statements is true when marketing your business online?

• You need a website to show up in search results
• You’ll reach a similar client base to the one you have in the real world
• You’ll be seen by the same volume of customers whether you use search advertising or not
• Social media is a great way to engage your audience

Q8) What is a web server?

• The customer service representative you can call when you have questions about your website
• The answer you get when you search a term on the web
• A computer connected to the Internet with software that allows it to host all the components of your website
• The device that determines the speed of your mobile connection

Q9) Which term best describes the business activity that occurs when website visitors buy products or services from you online?

• E-commerce
• Display advertising
• Search engine marketing
• Pay per click

Q10) Which of the following statements is true when it comes to developing a web presence for a business?

• Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
• Building a new website requires a large budget
• Mobile apps enable your customers to purchase your products without being on your website
• All businesses must have a website to sell products

Q11) Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

• Return link
• Menu bar
• Hyperlink
• Breadcrumb

Q12) Which of the following is something you’ll probably want to exclude from your website?

• Prices
• A lot of deep scientific information and detailed statistics
• Special offers
• Certifications to show you’re qualified to provide a service

Q13) Which of the following is an example of a ‘call to action’ on a website?

• A list of phone numbers customers can use to get in contact with you
• A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
• An icon button that takes the customer to your social media accounts
• A hotline phone number that helps users complete their purchases

Q14) What should you consider when developing your website content?

• Your latest promotions and discounts
• Your brand values
• Whether the content will go viral or not
• What your customers are looking for

Q15) What is the first step in creating an online business strategy?

• Identifying business goals
• Understanding what the competition is doing
• Knowing the market
• Aligning goals to the strategy

Q16) What is the purpose of the ‘See, Think, Do, Care’ framework?

• To help determine a marketing strategy
• To help a business reach a global audience
• To give insight into specific customer groups
• To help a business understand the customer journey online

Q17) Why is optimising customer touchpoints online beneficial for businesses?

• It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
• It gives businesses the opportunity to save money on online advertising
• It provides customers with value every time they come into contact with a brand, helping build trust
• It gives businesses an opportunity to collect more data from potential customers

Q18) Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

• Incorporate it within marketing materials across all channels to help raise customer awareness
• Create an email campaign letting your customers know why you are unique
• Film a video explaining your unique selling point and send it to employees
• Create a press release and distribute it through your channels

Q19) What type of information can KPIs provide?

• Audience segmentation
• Financial viability
• Board decisions
• Long-term projections

Q20) Why are search engines a great place for a business to be found?

• People pay to use search engines, so there is a wealthy customer base there
• People who search are actively looking for information, products or services
• Search engines are a big trend these days
• Search engines guarantee new customers

Q21) What technology do search engines use to ‘crawl’ websites?

• Androids
• Interns
• Bots
• Automatons

Q22) Which of the following can help a search engine understand what your page is about?

• The date it was published
• The number of images used
• The total number of words
• The title tag

Q23) Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

• Organic search results
• The search results page
• Business directories
• Display advertising networks

Q24) Which of these is an important factor in the paid search auction system?

• How relevant your ads are
• How famous your brand name is
• How cool your logo is
• How long your business has been around

Q25) Which of these can Google Search Console help you to do?

• It helps you increase your social media following
• It helps you optimize your Google My Business listing
• It helps you understand which keywords people are searching for on Google
• It helps you run A/B tests on your home page

Q26) Which of the following factors should you consider when optimising your website for search engines?

• Colour scheme
• Recycled content
• Inspiring business name
• Site popularity

Q27) What should be the first step of a structured SEO plan?

• Identifying your ad budget
• Keyword research
• Buying an analytics software
• Setting up your presence on social media sites

Q28) When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

• Social media following
• Domain authority
• Average number of visitors to the company’s website
• Bid value

Q29) Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

• Long-hair keywords
• Long-tail keywords
• High-relevance keywords
• Top-tail keywords

Q30) Which of the following would be an ideal goal for an SEO plan?

• Increasing social media likes and follows
• Showing your website to as many people as possible
• Being in first place in SERP for any keyword
• Increasing how many relevant people visit your website

Q31)  Which of the following page titles would be most suitable for a website page describing a store’s return policy?

• How to Send Stuff Back
• Return Policy
• Company Policies
• [Company Name’s] Return Policy

Q32) Which of the following is a good way to get other websites to link to your site?

• Keep linking to them until they link to you
• Send them emails until they link to you
• Building relationships with similar sites
• Use as many relevant keywords on the page you’d like them to link to

Q33) When expanding a business internationally, which of the following is most important to provide on your website?

• Time and dates written in the local format
• Exchange rate information
• Free giveaways for local customers
• Products and delivery details in the correct currency

Q34) Search engine marketing can also be called what?

• Pay-per-click advertising
• Organic advertising
• Search box marketing
• One-click advertising

Q35) In an SEM auction, your Quality Score is based on which aspect of your ad?

• Bid
• Relevance
• Wit
• Length

Q36) Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

• Keyword
• Auction
• Website
• Advert

Q37) What should your search ad have in order to promote more clicks?

• A call to action
• A catchy headline
• A close-up photo
• A social media link

Q38) Which of the following is a benefit of using relevant ads and landing pages?

• Increased cost for ad placements
• Higher cost per clicks on your ads
• Ads that will ensure more purchases
• Higher ad positions on the search results page

Q 39) When it comes to search ads, which description best describes ‘negative keywords’?

• Keywords with no association to your site
• Keywords with a poor search volume
• Keywords that are excluded from a campaign
• Keywords that are typed incorrectly

Q40) Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

• Random Match
• Exact Match
• Direct match
• Close match

Q41)  What can conversion tracking in search help you measure?

• How many transactions are completed on your site overall
• How many people click on your SEM ad and end up browsing your site
• How many people visiting your site from a search ad end up completing a purchase
• How many customers your ad has converted into brand ambassadors

Q42) How can you improve a business’s visibility to people located near you geographically?

• Translate your website into at least two more languages
• Offer free phone support during business hours
• Ensure you have good analytics on your website
• Make sure your phone number, address and business hours are easy to find 

Q43) Which of the following is an example of a local search?

• “bike shop in UK”
• “local bicycle shop”
• “bike shops”
• “bike shop near me”

Q44) Which of the following is a benefit of registering your business in online local listings?

• Discounted pricing on your search advertising campaigns
• Increased likelihood of being discovered through search engines
• More mentions on social media platforms
• Guaranteed sales to local customers

Q45) Which three pieces of information are essential to include first in your local directory listing?

• Business address, website, telephone numbers
• Business name, business address, telephone numbers
• Website, telephone numbers, email address
• Business name, email address, website

Q46) Which of the following factors help search engines determine if your business is local?

• Location details on the website, list of shops local to you and a contact form
• Quality content, list of local suppliers and location details
• Location details on the website, quality content and how mobile friendly the website is
• Location GPS tags on photos, quality content and how mobile friendly the website is

Q47) When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

• Because mobiles will replace desktop computers
• Because all online users browse on mobile devices these days
• Because marketing for mobile is more cost effective
• Because local users tend to use their mobile devices when they’re out of the house

Q48) Which of the following can help you gain visibility in search engines?

• Including your address on your Twitter account
• Adding relevant content that highlights the location of your business
• Optimising your site for desktop devices only
• Adding a list of shops local to you on your website

Q49) Which of the following can businesses achieve by using social media?

• Build a good reputation with customers
• Meet sales goals
• Attract new audiences
• Increase traffic to their website

Q50) Fill in the blank: Businesses should focus on social media platforms with _______.

• The biggest reputation
• The most expected engagement
• A relevant audience
• The most users

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Note: For More Quiz Answer Go to Part 2  |  51 to 100 

Note: Google Digital Garage All Quiz Answers 

• Google Digital Garage All Quiz Answers 2021 | Part 1 | 1 to 50

• Google Digital Garage All Quiz Answers 2021 | Part 2 | 51 to 120

Note: Google Digital Garage Final Exam 

• Google Digital Garage Final Exam Quiz Answers 2021

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