Google Ads Assessment Answers LinkedIn

Google Ads Assessment Answers LinkedIn

Overview 

The LinkedIn Skill Assessments feature allows you to demonstrate your knowledge of the skills you’ve added on your profile. Job posters on LinkedIn can also add Skill Assessments as part of the job application process. This allows job posters to more efficiently and accurately verify the crucial skills a candidate should have for a role.

The topics in the Google Ads assessment include:

• Bidding
• Functionality
• Optimizing
• Setup
• Terminology

Question Format

• Multiple Choice

Language

• English

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Google Ads Quiz Answers

Question 1) Which ad component has three fields that allow 30 characters each?

• the description
• the website URL
• the headline
• the call-to-action

Question 2) Which ad rotation setting uses machine learning to prioritize ads based upon expected performance?

• Rotate indefinitely
• Optimize
• Rotate evenly
• Manual rotation

Question 3) You are running a campaign that will consist of 15 ads. What is the minimum number of ad groups that you can have as part of the campaign?

• 1
• 5
• 3
• 15

Question 4) Braxton has his maximum bid set to $5. His competitor bids $3.95. How much will Braxton pay upon winning the auction?

• $4

• $5

• $3.96

• $3.95

Question 5) Maurice creates an ad headline that reads "Buy {Keyword:hats} Today". Which headline could not be displayed to a user for this ad?

• Buy Hats
• Buy Caps Today
• Buy Helmets Today
• Buy Fedoras Today

Question 6) Which choice is not an option when configuring ad extensions?

• message extensions
• callout extensions
• product extensions
• sitelink extensions

Question 7) When reviewing the Recommendations page, you identify a suggestion that you want to use. What is the most practical way to implement the suggestion?

• Follow the step-by-step instructions.
• Click Apply on the recommendation.
• Copy the optimization, visit the ad group, and past the optimization.
• Visit the ad group, click the Optimization drop-down, and select Apply All.

Question 8) Griff has noticed that his best-performing keywords has started to see an increased CPC, despite no changes on his part. What is the most likely reason for this?

• reduction in daily budget
• increased competition
• ad Quality Score increase
• reduction of landing page inbound links

Question 9) Marcelina wants to know how many sales her Google Ads brought in. What should she set up?

• conversion tracking
• custom deep links
• target CPA bidding
• custom display URLs

Question 10) Kellan creates an ad headline that reads "Buy {Keyword:Shoes} Today". What is this an example ad?

• keyword insertion
• dynamic bidding
• automatic headline replacement
• auto replacement

Question 11) Which choice is a best practice when designing a landing page for an ad campaign?

• using JavaScript
• having lots of inbound links
• relevant content matching the ad
• enrolling in Ad Central

Question 12) Which choice has no impact on Quality Score?

• ad relevance
• max CPC bid
• expected clickthrough rate
• landing page experience

Question 13) Which factor does Google Ads consider when determining whether a remarketing list qualifies for a similar audiences list?

• the number of visitors on the list
• the average bid targeting the list
• the amount of revenue generated by the list
• the average monthly spend targeting the list

Question 14) Clara is running retargeted display ads, but does not want her audience to experience ad fatique. What should be configure?

• ad scheduling
• auto ad rotation
• a frequency cap
• an impression cap

Question 15) If someone performs a search for "most comfortable chair", which ad description text would likely perform the best?

• Experience the most comfortable chair, with more than 1,000 five-star reviews.

• Try the LumbarPro, a chair that has been reviewed as comfortable by more than 1,000 people.

• Don't be uncomfortable. Get a new chair. Try the LumbarPro today.

• Need a new chair? The LumbarPro is the highest rated chair. Try this chair, today.

Question 16) An auction has a normal bid of $.50 but there is an active bid adjustment of -20%. What is the final bid amount?

• $0.04

• $0.06

• $0.40

• $0.60

Question 17) Raisa starting running a new ad campaign a month ago. Without making any changes, she noticed that her CPC has gone down significantly in the last week. What could have caused this?

•  an increase in daily budget
•  changes in competitor campaigns
•  a decrease in ad Quality Score
•  an increase of landing page inbound links

Question 18) Why would you use callout extensions?

• to show reviews of your product or service
• to add phone numbers to the ad
• to highlight key features and unique offers
• to share pricing on various business offerings

Question 19) When reviewing a campaign, you notice that your cost per conversion on desktop is much lower than on mobile. How should you optimize the bidding strategy is you wanted to increase the overall number of campaign conversions?

• Increase the ad frequency for the campaign
• Decrease the desktop bid adjustment for the campaign
• Increase both the desktop and mobile ad adjustments
• Increase the desktop bid adjustment for this campaign

Question 20) With Google's Active View technology, when is an impression of a display ad considered viewable?

• when the entire ad first appears on the screen
• when the user leaves the page the ad appears on
• when any part of the ad is on-screen for 5 seconds
• when at least 50% of the ad is on-screen for at least 1 second

Question 21) Rhama wants to increase her bids for any customers that are within a selected radius of her storefront. What would you recommend she do?

• Use automated bidding
• Create a location bid adjustment
• Create an ad group with higher bids, targeted to that geographical region
• Restrict the campaign to only the radius

Question 22) You have a maximum CPC bid of $4 for the keyword Coffee Mugs. What tool could you use to determine the projected result of raising the bid to $4.50?

• Google Analytics
• CPC Optimizer
• Bid Simulator
• Lighthouse

Question 23) Which keyword status is not valid?

• Under review
• Paused
• Eligible
• Geographically restricted

Question 24) Sion is having a sale that will last three days. He wants his ad text to show how much time is remaining in the sale. Would would you recoment for Sion?

• Add a countdown customizer to the ad text.

• Use the sale extension and set the sale duration for each time zone.

• Manually adjust the ad text as frequently as possible to reflect the time remaining

• Do not include the sale in the ad text, as this likley violated Google Ads editorial policies.

Question 25) Tabitha has a mobile application that is complementary to her website. She wants to make it known to potential customers, but driving app downloads is not her main goal. What would you recommend she configure on her Google Ads?

• app extension
• download extension
• Mobile App campaign
• Universal App campaign

Question 26) Which solution allows you to show ads in Google search results, only if the user has previously visited your website?

• MDC
• ECPC
• RLSA
• Target ROAS

Question 27) The standard approach to submitting product data to Google Ads is through the use of a product _.

• ad
• link
• feed
• extension

Question 28) In order to create a similat audience, you must provide Google Ads with _.

• a budget
• a tracking pixel
• a seed list of users
• all of these answers

Question 29) How do responsive search ads increase your likelihood of reaching more customers?

• Responsive reach ads receive preferential treatment in the google ads auction

• Responsive search ads are mobile optimized

• They provide multiple headline and description options, so ads automatically evolve based on performance.

• All of these answers